Birthday Smiles



This Privacy Policy walks you through how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).




On visiting the Site, we will automatically collect certain information about your device to help us serve you better. This includes information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 


As you use the Site, we collect information about the individual web pages or products that you view, how you were referred to the Site, and how you interact with the Site i.e “Device Information.”


To collect this information we use the following technologies:


 – Cookies

 – Log files

 – Web beacons

 – Tags

 – Pixels


When you make a purchase or attempt to, through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.  This is referred to as “Order Information.”


“Personal Information” refers to both Device Information and Order Information.




Order Information is generally collected to fulfill any orders placed you have placed (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  


We also use Order Information to:

Communicate with you;

Scan our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Additionally we use such information to advertise other suitable products for you, and to inform you about products that may fit your needs. 




We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:


Furthermore, we may share your Personal Information to comply with laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


We use your Personal Information to provide you with targeted advertisements or marketing material we believe may benefit you.  For more information please eee the Network Advertising Initiative’s (“NAI”) educational page at


You can opt out of targeted advertising by accessing these 3rd parties:


    GOOGLE – 

    BING – 

You can also opt out of of these services by visiting the Digital Advertising Alliance’s opt-out portal at:



Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


The Site is not intended for individuals under the age of 13.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at 


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